The Nana Osei Yeboah Kotu I Foundation was setup after the installation of Nana Osei Yeboah Kotu I, the Sanaa Hene (traditional finance minister) of Nkonya Kedjebi, a part of the Nkonya Traditional Area in the Volta Region of Ghana. His Vision is to help improve the living standard of the people in his traditional area.
The foundation was seeking a way to brand itself in order to meet its vision of championing and promoting the general welfare of the poor, needy, aged, helpless and weak in the Nkonya Kedjebi Traditional area by alleviating human suffering through health, social and economic interventions.
We came to understand the whole purpose of the foundation by watching videos and talking with representatives. Through that we had a clear picture of the foundation and used our skill to translate that into a visual image in the form of a logo and the website. A well planned and executed facebook marketing campaign was launched to increase visibility of the website and to get more donors. We were also on location to shoot videos of the foundation at work and the many lives which have been impacted by the foundation.
July 10, 2015